Donating To Charity Using Life Insurance Makes Financial Sense

During the course of my 26 year career, I’ve helped several Canadian charities set up direct mail marketing campaigns promoting charitable gifting using life insurance. The results have been positive with millions of future dollars being donated to charities, while simultaneously creating a lasting legacy for the donor. I’ve also noticed, Canadian charities becoming increasingly proactive in their marketing strategies to find long-term, tax effective funding alternatives. Giving...