Women And Investing: Show Me The Money But First Show Me The Meaning!

After ten years of doing global research in the area of women and finance I have had in-depth conversations with over 700 intelligent female investors of all ages, professions, backgrounds, and personality types. I feel confident in saying that they all want to make money, but most of the women I have interviewed prefer to invest in causes and concerns that are meaningful to them WHILE making money. From these interviews I would say that over three quarters of women follow this pattern,...