How Sentiment Shakes The Market

Once you have satisfied yourself that a company has a solid business model—the subject of our discussion in Beyond the Figures (Canadian MoneySaver, March/April 2013)—then you have to start considering how you, as a potential investor, are going to benefit from the profits which the company will generate. If, for some reason, you cannot benefit from that stream of future income in the form of dividends or capital gains, then you should not...