Erin Allen has been with BMO ETFs since 2009, contributing to growth across roles in client service, sales, and ETF product development. In her current role as Director of Direct Distribution, she leads initiatives that support and engage self‑directed investors across Canada. Erin is dedicated to helping investors build confidence through clear, accessible ETF education and hosts the weekly ETF Market Insights broadcast. She holds an Honours degree from Wilfrid Laurier University and the CIM designation.
