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May 1, 2017

If You Can't Drink 'Em, Buy 'Em - Profit From Products You Can No Longer Enjoy

by Richard Morrison
My alcoholic friend Mike recently stopped drinking. He no longer goes to bars and sticks to soft drinks and juice at social functions. At a recent event I half-jokingly suggested he buy shares in companies that make beer, wine and spirits so that while he no longer drank, he could take solace in the fact that those who still did might actually make him a tiny bit richer. To my surprise, Mike agreed to do just that.. “If I can’t enjoy their products, at least I can enjoy their...
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