Betty & Dale Ennis

Dale Ennis became actively involved in researching financial matters as part of his involvement in an investment club. His research revealed that there was an abundant amount of data available throughout Canada but one needed the time and motivation to decipher this information which is often biased, theoretical and full of jargon. It was then that the idea for MoneySaver was conceived. A marketing survey conducted through the small business consulting service of Queen's University (his alma mater) found that there was a definite need for a publication that appealed to the "everyday person" with a limited amount of capital to invest.

Dale's wife Betty joined the business full time in 1984 after retiring from a teaching career. Betty is responsible for design, customer service and the web site which now features an online version and a wealth of information in its searchable database.

In May, 1981 a prototype of MoneySaver was produced and Dale began to visit the various media to get a reaction. The reaction was favourable. In June 1981, articles about this project appeared in local newspapers, and national daily papers. Guest spots on phone-in talk shows, FM radio programs, and television newscasts helped spread the word.

The September 1981 issue was distributed to 528 subscribers. Sample copies were sent to the financial institutions (banks, trust companies, and credit unions), libraries throughout the province, major newspapers across Canada, radio stations, consumer groups, various associations and individuals.

Dale states: "Later MoneySaver was read coast to coast with subscribers in all ten provinces. Therefore, it was renamed Canadian MoneySaver to reflect this national distribution. Canadian MoneySaver continues to grow. I felt good about this whole project. I did it on my own, with my own financing and without the help of advertisers. We actually had sufficient subscribers when our first issue was released to cover our expenses!"

Canadian MoneySaver
PO Box 370
5540 Loyalist Parkway
Bath, Ontario
K0H 1G0